The Finish Line Wheels Story

Celebrating 20 Years in business - June 2026!!

Since 2005, Finish Line Wheels (FLW) has been revolutionizing the way car owners source replacement OEM rims, transforming a once-frustrating process into a seamless, affordable experience. Founded in a modest garage with little more than a vision and a broadband connection, FLW identified a critical gap in the automotive aftermarket: the lack of reliable, cost-effective access to factory-original wheels. By leveraging the emerging power of e-commerce, the company bypassed traditional dealership markups and unreliable junkyard finds, offering customers nationwide a vast inventory of refinished OEM rims through a user-friendly online platform. This innovative approach quickly gained traction, resonating with drivers seeking authenticity, quality, and value.

Over the years, FLW has grown into the leading online destination for OEM replacement rims, continuously evolving to meet customer needs. In November 2022, the company launched a completely redesigned website featuring intuitive navigation, smart search capabilities, and a streamlined checkout experience with express payment options like PayPal, Google Pay, and Shop Pay—making it faster and easier than ever to purchase the perfect set of wheels. Committed to excellence, FLW combines cutting-edge technology with exceptional service, ensuring rapid order fulfillment, responsive support, and expert guidance every step of the way. The overwhelmingly positive customer reviews stand as a testament to their mission: delivering not just products, but peace of mind.

As Finish Line Wheels prepares to celebrate 20 years in business by June 2026, the company is focused on the future. With demand consistently outpacing capacity, FLW is planning a move to a larger facility to support continued growth and expanded inventory. At the heart of it all remains a passionate, knowledgeable team dedicated to the automotive community. More than just a retailer, FLW is a trusted partner in vehicle restoration and maintenance—ensuring every customer finds the exact OEM wheels they need, backed by reliability, expertise, and a commitment to excellence that drives the brand forward.